Wintour and her team have made efforts to adapt to this frustratingly homogenous media landscape, now overtaken by low-budget outlets that would never have the money to produce something of the quality that Vogue still manages to regularly produce. And as someone who adores fashion photography, this makes me sad! But in the current online ad environment, scale is all that matters, and the niche of people who do care who’s on Vogue and who do care what those people wear and what that says about our culture don’t create that scale. Vogue must know its unique selling point - fashion photography - is a dying art. Vogue ’s story was also outranked in Google News late last week by other random mass sites that had picked up the same quotes (Google is probably the single biggest pipeline for traffic for mass women’s outlets including Vogue these days). I can only imagine how annoying it must have been to the editors of Vogue when BuzzFeed’s story trended over theirs. I posted the cover in my Instagram story, resulting in a steady flow of DMs with passionate opinions about whether it was great or not. The BuzzFeed story neglected to include even the cover. Of course, the Vogue piece also features a seven-image edit of an expensive-looking high fashion shoot by Anna Wintour favorite Annie Leibovitz. There was BuzzFeed, with a post I noticed trending on Twitter late last week, which contains seven photos of Wilde and Styles from Getty Images and a total of 312 words, 145 of them Wilde’s quotes from her Vogue story. Such is the case with Wilde and Styles saying so much as a single sentence about one another, even if that sentence is, “That’s Olivia!” (Resulting headline: “Harry Styles Finally Addressed His Relationship With Olivia Wilde.”) Vogue ’s nearly 4,600-word feature story was quickly subsumed by other outlets picking up its quotes. Kim Kardashian could put in a disappearing Instagram story that she ate a piece of toast and it would be written up on every mass site as though she’s the most relatable person in the world and we’ll all be just positively gobsmacked by this scintilla of information. It has always blown my mind that no matter what certain celebrities say about certain things, the quotes get picked up everywhere. And I’m healthier than I’ve ever been, and it’s just wonderful to feel that.” But, she adds: “I’m happier than I’ve ever been. “In the past 10 years, as a society, we have placed so much more value on the opinion of strangers rather than the people closest to us,” she says. All that matters to you is what’s real, and what you love, and who you love.” Wilde connects the uncommon attention focused on her, a very famous person, to the ordinary kind that all of us face on social media. “But I think what you realize is that when you’re really happy, it doesn’t matter what strangers think about you. “It’s obviously really tempting to correct a false narrative,” Wilde says, with rueful composure, when I ask if she’d like to address the furor. The celebrity press has been particularly harsh on Wilde, professing to be scandalized that a woman in her 30s should dare to find love with a man 10 years younger. Since the first indications that they were a couple arose, Wilde and Styles’s relationship has been subjected to the glare of widespread obsession, envy, and tabloid-fueled cattiness. So, why is she on the cover of Vogue now ? Is she not September issue material? Or could it be that, as many of us can’t help but know, she’s also dating Harry Styles (“love”)? So for Vogue ’s purposes, as long as they can get any comment from her about that today, their story will gain some traction in the clickosphere? Never mind that she’s talented and smart and her first movie Booksmart was actually pretty great, which bodes well for her second, the psychological thriller Don’t Worry Darling starring Styles and Florence Pugh and including what sounds like some kind of sex scene between them, Vogue reported, that will result in fan “hysteria.”Īnd indeed, Wilde did make a comment about her relationship. The story goes on at some length about the film she directed - but that comes out in September. The cover line references Wilde’s “work,” “love,” and “life” (as though readers need to specifically know that anything she says deals with the act of being alive). Yet, it wasn’t the only odd thing about this cover rollout, which provides just one example of the current unfortunate state of media.įirst, there’s the news peg itself. Wilde’s look is definitely more post-coital and minimalist than the runway iteration in a way I appreciate, even if I found the overall effect slightly odd.
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